the YU PRIZE 2022
OUR PARTNERS
With special thanks to our Prize partners
LI-NING PRINCIPLE PARTNER
UGG® COLLABORATION PARTNER
YUMEE COLLABORATION PARTNER
OTB MENTOR PARTNER
HARRODS RETAIL PARTNER
XIAOHONGSHU COMMUNITY PARTNER
ABOUT
The YU PRIZE is a fashion-focused annual award and program, dedicated to celebrating and supporting the journeys of the most promising and pioneering Chinese fashion talents.
Founded by Wendy Yu in 2020 and developed to align with Yu Holdings’s continued mission to ‘cultivate creativity’, the YU PRIZE provides critical support for the burgeoning fashion industry in China. In official association with Shanghai Fashion Week and the Fédération de la Haute Couture et de la Mode (FHCM), the YU PRIZE is uniquely positioned to provide participating designers with breakthrough business opportunities and game-changing international exposure.
The Prize scouts for designers, who are pioneering culture shapers and pushing creative boundaries to successfully translate their aesthetic and voice beyond clothing, commending talents whose contribution and impact goes beyond fashion in the conventional sense.
HOW TO APPLY
Applications for the YU PRIZE 2022 have now closed. The deadline to apply was 30th November 2021 for womenswear, menswear, gender neutral and accessory designers.
Please check back in October to apply for the YU PRIZE 2023.
APPLICANT CRITERIA
The designer:
Must hold Chinese nationality (including Taiwan, Hong Kong and Macao)
Must have produced/presented at least two collections
Must provide evidence of commercial success with retailers/etailers or direct to consumer sales
THE AWARDS
YU PRIZE Grand Award in partnership with Li-Ning (2022)
Cash Prize 1 Million Renminbi
Showcasing at the Sphere showroom in Paris
Showcase opportunity at Shanghai Fashion Week
12 month mentoring program conducted by OTB Group
Access to international industry experts from the YU PRIZE Committee
Retailing at Harrods
Promotional support on Xiaohongshu
Business incubation from Yu Holdings - consulting, resource allocation, promotional and investment opportunities
YU PRIZE Rising Voices Award in partnership with UGG® (2022)
Cash Prize: 100,000 RMB
Launch of product collaboration with UGG®
YU PRIZE Infinite Beauty Award in partnership with YUMEE (2022)
Cash Prize: 50,000 RMB for each winner
Potential product collaboration opportunity with YUMEE
The Committee/Jury
The YU PRIZE is championed by a committee and jury of outstanding leaders and achievers within the fields of Fashion, Art, Culture, who review applications, shortlist finalists as well as select and mentor the winners.
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